Nearly 3 out of 4 Americans don’t take their medications as directed, resulting in serious health consequences. Many factors contribute to non-adherence, but the effect is always the same –patients are putting their health and their future at risk. That is why the National Consumers League launched Script Your Future in May 2011.
Script Your Future is a national campaign to raise awareness about medication adherence. In partnership with nearly 100 public and private stakeholder organizations, the campaign offers adherence resources to help patients and the healthcare professionals who care for them. Script Your Future aims to increase awareness about medication adherence and encourage consumers to take action and improve their mediation adherence behavior through safe and appropriate use. For more information on the campaign, visit www.scriptyourfuture.org/.
As highly-trusted, highly-accessible healthcare professionals, pharmacists and student pharmacists are in a critical position to help patients understand the vital role medications plays in managing a chronic condition such as diabetes, asthma, COPD, hypertension and high cholesterol. And it all starts with a conversation. Student pharmacists – on rotation or in the classroom – are on the frontlines of consumer interaction on the safe and appropriate use of medications.
Over 80 schools of pharmacy participated as Script Your Future leads for each of the past three years of the team challenge. Together, teams hosted health fairs, chronic disease education, medication management counseling, and even assembled press releases, creative flash mobs and videos to help share the message with their community.
The Script Your Future Medication Adherence Team Challenge has grown this year to include a partnership with the American Association of Colleges of Nursing, the American Association of Colleges of Pharmacy, the American Medical Association, the American Pharmacists Association, the National Association of Chain Drug Stores Foundation and the National Community Pharmacists Association. The 2015 Challenge will be held in January 2015 and February 2015 in a national effort to engage colleges and schools of pharmacy with their health professions colleagues in a series of activities to raise visibility for the Script Your Future campaign and the staggering public health issue of poor medication adherence. Colleges and schools are encouraged to partner with medical schools and other schools of the health professions as well as pharmacy practice settings and community organizations to implement their activities to raise awareness of medication adherence and help their community's patients and caregivers develop a customized medication adherence plan that matches to their lifestyle and health needs.
There will be an informational call regarding the 2015 Team Challege on Tuesday, October 7, 2014. The link to register for the informational call is http://bit.ly/1wpLpg1. To join the Challenge in January 2015, Schools of Pharmacy are asked to submit a Letter of Intent by November 21, 2014.
For more information about Script Your Future or the Medication Adherence Team Challenge, please contact Lynette Bradley-Baker.