How do we ensure that the organization has the financial resources short-term (one to three years) and long-term and the necessary infrastructure to support the mission and vision?
Assessing and meeting the needs of individual members is an ongoing priority for AACP. During the past several months, the Association conducted its first comprehensive membership survey in nearly 10 years through focus groups, telephone calls and an online survey. The more than 1,660 individuals surveyed included deans and other administrators, faculty and professional staff as well as nonmembers. While obtaining critical data about members and nonmembers, the survey identified opportunities to drive higher member satisfaction, increase member engagement and reconnect with nonmembers.
Survey results showed that AACP members continue to be engaged and active in the organization. Highlights of the findings:
The survey revealed the following major needs and wants of AACP members:
Survey results will help AACP identify which new and existing programs have the greatest benefit to members. Starting this process, AACP Section and Special Interest Group leaders met at the 2012 AACP Leadership Retreat to discuss preliminary survey findings. The volunteer leaders took the initial goal-setting and planning steps to meet member needs, generate engagement and drive member satisfaction.
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